User-Generated Content is defined as any type of content that has been created and shared by people that are not getting paid — like a sports fan for example. The content itself might be any kind of media related to your brand, ranging from pictures, videos, testimonials, tweets to blog posts. So in this case, if you use an UGC platform to manage this content, you can use all these things to promote your brand without hiring anyone.
Stackla gives you the ability to discover, manage, and display user-generated content from over 25 different platforms. It can be used for any advertisement, campaign, commerce and many other things that may require UGC (User-Generated Content).