The typical client agency relationship amounts to the client determining the project and partnering with an agency to get the product tested and built. A weakness of this partnership model is usually a mismatch of expectations, incorrect timing of the feedback loop and intermittent meetings in an attempt to get everyone back on the same page. It’s notoriously a slow process with lots of back-and-forth communication. A team can take months before progressing comfortably together and fully focussing on the user experience.
However, the Design Sprint, born of Agile and Design Thinking parents, elicits a whole new way for us to work together which yields far greater results. By the very nature of the Design Sprint process, the team is strategically assembled, achieving solidarity, effective communication and the team’s culture is set through the vision with a user-centric focus, culminating in rapid progress.