An introduction to Customer Journey Mapping What customer journey mapping is and how it's used

An introduction to Customer Journey Mapping

Customer Journey Mapping is a tool used a lot by UX Designers, in the Product development space for visualising the customer experience. So, how do you get started with one, and what exactly is customer journey mapping? This blog post will give you a lovely, easy to understand walk through of what a customer journey map is and how to do one.

3 Practical Insights for your first Design Sprint Things to consider when doing a design sprint

3 Practical Insights for your first Design Sprint

The 5 day Design Sprint is an exercise in tackling questions around any big issues a company might be facing. The idea is to quickly iterate into the potential future of what a product ‘might’ be like and validate this with real people. Influenced by techniques from IDEO’s Design Thinking open-source mindset, the focus is testing the desirability of solutions for these issues first and foremost.

Promoting your brand with Stackla. How we used stackla in the Auckland Art Gallery website

Promoting your brand with Stackla.

User-Generated Content is defined as any type of content that has been created and shared by people that are not getting paid — like a sports fan for example. The content itself might be any kind of media related to your brand, ranging from pictures, videos, testimonials, tweets to blog posts. So in this case, if you use an UGC platform to manage this content, you can use all these things to promote your brand without hiring anyone.

Stackla gives you the ability to discover, manage, and display user-generated content from over 25 different platforms. It can be used for any advertisement, campaign, commerce and many other things that may require UGC (User-Generated Content).

An introduction to the optimal Back-end, Front-end Development Relationship Explained A case-study of how it's done at Pixel Fusion

An introduction to the optimal Back-end, Front-end Development Relationship Explained

The success of digital product studios is not so much the skills the team posses as to how well they work together. When front-end and back-end developers work and communicate well together, they form what we call at Pixel Fusion as ‘the dream team’: a high functioning, expertly skilled, and productive development team. This is how we accomplished that dynamic at Pixel Fusion, and how you can start to nurture your own dream team.

Why Your Office Needs a Bar Bars aren’t just for serving alcohol

Why Your Office Needs a Bar

Office Bars are considered part of building company culture, but the Space Bar at Pixel Fusion has brought more than just the team together, it’s provided ROI through events and business meetings held with new and existing clients. This article tells the story of how we built our bar, and how we believe office bars can benefit businesses as a whole and why every modern office should consider having one.

The Difference Between a Product Manager and a Product Owner

The Difference Between a Product Manager and a Product Owner

In short, the Product Owner is the role you play within the Scrum team; Product Manager is the job.

In Scrum, the Product Owner is the person who is responsible for: Defining the product backlog and creating actionable user stories for the development team to deliver; Grooming and prioritising the work in the backlog; and Accepting the completed user stories to make sure that the work meets the acceptance criteria agreed…