An introduction to Customer Journey Mapping What customer journey mapping is and how it's used

An introduction to Customer Journey Mapping

Customer Journey Mapping is a tool used a lot by UX Designers, in the Product development space for visualising the customer experience. So, how do you get started with one, and what exactly is customer journey mapping? This blog post will give you a lovely, easy to understand walk through of what a customer journey map is and how to do one.

3 Practical Insights for your first Design Sprint Things to consider when doing a design sprint

3 Practical Insights for your first Design Sprint

The 5 day Design Sprint is an exercise in tackling questions around any big issues a company might be facing. The idea is to quickly iterate into the potential future of what a product ‘might’ be like and validate this with real people. Influenced by techniques from IDEO’s Design Thinking open-source mindset, the focus is testing the desirability of solutions for these issues first and foremost.