Customer Journey Mapping

5 Questions to Ask Before You Create A Customer Journey Map

5 Questions to Ask Before You Create A Customer Journey Map

Are you considering creating a customer journey map for your business? If so, you’re not alone. The fact is that we’re living in a time of unprecedented innovation and change. With every new business model or ground-breaking digital product, customer expectations are rising and with them, the need for customer-centric strategies.

Enter the customer journey map. A long-standing weapon of the design thinking movement, journey maps have enjoyed a dramatic rise to popularity over the last 5 years. Seemingly overnight they have become the solution to all of your customer experience woes, or so it would seem. The truth is that they are incredibly valuable when applied with the correct mindset, to the correct problem, but they aren’t a silver bullet.

An introduction to Customer Journey Mapping

An introduction to Customer Journey Mapping

Customer Journey Mapping is a tool used a lot by UX Designers, in the Product development space for visualising the customer experience. So, how do you get started with one, and what exactly is customer journey mapping? This blog post will give you a lovely, easy to understand walk through of what a customer journey map is and how to do one.