The typical client agency relationship amounts to the client determining the project and partnering with an agency to get the product tested and built. A weakness of this partnership model is usually a mismatch of expectations, incorrect timing of the feedback loop and intermittent meetings in an attempt to get everyone back on the same page. It’s notoriously a slow process with lots of back-and-forth communication.
The 5 day Design Sprint is an exercise in tackling questions around any big issues a company might be facing. The idea is to quickly iterate into the potential future of what a product ‘might’ be like and validate this with real people. Influenced by techniques from IDEO’s Design Thinking open-source mindset, the focus is testing the desirability of solutions for these issues first and foremost.
Let’s say you’ve got a problem you’re not quite sure how to solve, or have an idea for a solution and you want to test it. Normally, in an Agile environment, you’d validate your idea by building a mini version of your product, launch it, measure the results and then take those learnings to iterate and improve the product right?
