The typical client agency relationship amounts to the client determining the project and partnering with an agency to get the product tested and built. A weakness of this partnership model is usually a mismatch of expectations, incorrect timing of the feedback loop and intermittent meetings in an attempt to get everyone back on the same page. It’s notoriously a slow process with lots of back-and-forth communication.
Customer Journey Mapping is a tool used a lot by UX Designers, in the Product development space for visualising the customer experience. So, how do you get started with one, and what exactly is customer journey mapping? This blog post will give you a lovely, easy to understand walk through of what a customer journey map is and how to do one.
The 5 day Design Sprint is an exercise in tackling questions around any big issues a company might be facing. The idea is to quickly iterate into the potential future of what a product ‘might’ be like and validate this with real people. Influenced by techniques from IDEO’s Design Thinking open-source mindset, the focus is testing the desirability of solutions for these issues first and foremost.
Let’s say you’ve got a problem you’re not quite sure how to solve, or have an idea for a solution and you want to test it. Normally, in an Agile environment, you’d validate your idea by building a mini version of your product, launch it, measure the results and then take those learnings to iterate and improve the product right?